White Label Fitness App: A 2026 Guide and Honest Roundup for Personal Trainers

TL;DR

• A white label fitness app is an app your clients download under your brand, built on someone else's software. You get the brand, they handle the engineering.

• The phrase covers three very different products: your colours inside the vendor's app, your own app with your own store listing, and a fully custom enterprise build. Prices jump sharply between them.

• The training tools (workout builders, macro tracking, wearables) sit with Trainerize, Everfit and FitBudd. The business tools (selling programs, community, livestream, courses, Instagram DMs) are where KLIQ, Passion.io and Kajabi focus.

• Store-listed branded apps start at $149 a month on FitBudd and KLIQ, and run to $275 a month on Trainerize Studio Plus and $699 a month on Passion.io Expand (prices checked October 2026).

• Pick based on what your clients do inside the app every day, not on which feature list is longest.

What "white label fitness app" actually means

White label is not a regulated term. Two vendors can both say "your own branded app" and mean completely different things.

In practice you will see three levels:

• Branded inside the vendor's app. Your client downloads the vendor's app, logs in, and then sees your logo and colours. Cheap, fast, and fine for many coaches. But the App Store listing, the icon on the home screen and often the push notification sender all carry the vendor's name.

• Your own app, your own store listing. Your client searches your name in the App Store, downloads an app with your icon, and never sees the vendor. This is what most trainers picture when they hear "white label".

• Enterprise or fully custom. Custom features, integrations, an account manager, sometimes an API. Usually priced on a call.

Before you compare anyone, ask the vendor one question: "When my client searches the App Store, whose name do they type?" The answer tells you which level you are buying.

We went deeper on this in our white label coaching app guide, which covers the five questions that separate a real branded app from a recoloured header.

Do you even need one yet?

Probably not on day one.

If you have fewer than ten paying clients, a branded app will not fix your offer. A clear program, a price, and a way to take payment will. Most trainers we speak to start with a simple web storefront and move to an app once clients are asking for one, or once the app becomes part of what they are selling.

Good signs you are ready:

• You run a recurring program or membership, not just one-off PDFs.

• Clients open your content several times a week, so a home-screen icon actually gets used.

• You want push notifications for check-ins, live classes or new drops.

• Your brand is a large part of why people buy from you.

The two families of fitness app platforms

Most of the confusion in this category comes from comparing tools that were built for different jobs.

Training-delivery platforms started as personal training software. Their strength is the coach-to-client workflow: workout builders, exercise libraries, macro and habit tracking, check-ins, wearable integrations. Trainerize, Everfit and FitBudd sit here.

Creator business platforms started from selling and community. Their strength is getting paid and keeping an audience engaged: storefronts, subscriptions, courses, community, livestream, email, and marketing. KLIQ, Passion.io and Kajabi sit here.

Both families now offer branded apps. The question is which half of your business the app needs to serve.

The roundup

ABC Trainerize

The best known name in online personal training software, and for good reason. The programming, nutrition and habit tools are mature, and the wearable and MyFitnessPal integrations are deep.

On branding, Trainerize offers three tiers. The Pro branded app is a one-time $169 setup fee on Pro plans, which start at $25 a month for five clients. Trainerize describes this tier as adding your logo and colours. The fully white-labelled app, listed under your own name in the App Store and Google Play, is included with Studio Plus, which starts at $275 a month billed monthly for up to 500 clients. Enterprise branded apps are priced with their team.

Best for: trainers whose product is the programming itself, and studios that need scheduling, classes and integrations.

Everfit

Everfit has a forever free plan for up to five clients, which makes it an easy place to start. Pro starts at $19 a month and includes custom branding. Studio starts at $105 a month for 50 clients and adds group chat, broadcast messages and on-demand collections.

The fully white-labelled app sits on the Enterprise plan, which is priced through their sales team. So with Everfit you can look branded cheaply, but your own store listing is a bigger step up.

Best for: coaches who want strong training tools at a low entry price and are happy to stay inside a shared app for now.

FitBudd

FitBudd is one of the more direct routes to your own store-listed fitness app. Super Pro is $149 a month for 20 clients, plus $2 a month for each client after that, with a $75 one-time setup fee. It includes a fully white-labelled iOS and Android app, Apple Pay and Google Pay, and direct sign-ups. The cheaper Pro plan at $79 a month gives you app theming but not your own listing.

FitBudd is clear that you will also need a D-U-N-S number and your own developer accounts with Apple and Google.

Best for: independent trainers who want their own listed app with workout delivery built in, and whose client count is predictable.

Passion.io

Passion.io is an app builder for creators, built around programs, lessons, community and an AI coach trained on your content. It is not a workout-logging tool in the Trainerize sense, so judge it as a content and community app.

Launch starts at $149 a month billed monthly. An App Store listing under your own name starts on the Expand plan at $699 a month billed monthly, and Passion Plus is priced on a call.

Best for: fitness creators selling structured video programs to a larger audience, where the app is the product. Our Passion.io review goes through the plans in detail.

Kajabi

Kajabi is a full creator business platform: website, courses, email, community, checkout. A branded mobile app is included on the Pro plan, which is $499 a month billed monthly or $399 a month billed annually.

Best for: established course businesses with large email lists who want everything in one system and can carry the price.

KLIQ

KLIQ is a creator business platform built for coaches. Your own branded iOS and Android app starts at $149 a month, and Web Spaces (a branded web storefront without the app) start at $29 a month. Both come with the first 14 days free and the first month for £1, and we migrate your existing content for free.

Inside the app you can run subscriptions through Stripe, programs, ecourses, community, livestreams, digital downloads, 1:1 booking and broadcast email. KLIQ also includes Instagram DM automation (DM Flow), so a comment or DM on Instagram can send someone straight to a product.

What KLIQ is not: a deep programming tool with macro tracking and wearable integrations. If that is your core product, look at the training-delivery platforms above.

Best for: trainers whose business runs on Instagram and who sell programs, memberships and community rather than individually written plans.

How they compare

Your own App Store listing. Included with KLIQ from $149 a month and FitBudd Super Pro from $149 a month. Included with Trainerize Studio Plus from $275 a month. Starts on Passion.io Expand at $699 a month. Included on Kajabi Pro at $499 a month. Everfit offers it on Enterprise, priced on a call.

Logo and colours inside the vendor app. Trainerize Pro for a one-time $169. Everfit Pro from $19 a month. FitBudd Pro from $79 a month.

Free plan. Trainerize (1 client) and Everfit (5 clients). Not offered by FitBudd, Passion.io, Kajabi or KLIQ, though most offer free trials.

Workout builder, macro tracking and wearables. Core strength of Trainerize, Everfit and FitBudd. Not the focus of KLIQ, Passion.io or Kajabi.

Community, courses and livestream. Included with KLIQ, Passion.io and Kajabi. Available on Trainerize, Everfit and FitBudd in more limited forms or as add-ons.

Instagram DM automation. Included with KLIQ. Not offered natively by the others.

Pricing model. Trainerize, Everfit and FitBudd price mainly by client count. KLIQ, Passion.io and Kajabi price by plan and features.

Pricing, checked October 2026. Monthly billing shown unless stated. Apple's developer account ($99 a year) and Google Play's registration fee are paid separately on most platforms.

What it costs beyond the subscription

Budget for these before you commit:

• Apple Developer Program. $99 a year if the app is published under your own developer account.

• Google Play developer registration. A one-time fee.

• D-U-N-S number. Free, but Apple needs one to publish under a business name, and it can take time to come through.

• Setup fees. For example $169 one-time on Trainerize Pro branding and $75 on FitBudd Super Pro.

• Per-client growth. On client-count pricing, your bill rises with your roster. Model it at double your current client count before you sign.

• Payment fees. Stripe and app store fees apply on top, depending on how clients pay.

How to choose in five minutes

1. Write down what your clients do in your app on a normal Tuesday. Log a workout? Watch a class? Post in a community? Buy something?

2. If the answer is mostly logging workouts and food, shortlist Trainerize, Everfit and FitBudd.

3. If the answer is mostly watching, joining and buying, shortlist KLIQ, Passion.io and Kajabi.

4. Ask each shortlisted vendor whose name the client types in the App Store, and at what price that starts.

5. Price it at your current client count and at double it.

The honest verdict

There is no single best white label fitness app. There is the right one for how you coach.

Do not choose KLIQ if your product is individually programmed training with macro tracking, wearable sync and detailed check-ins. Trainerize or Everfit will serve you better, and FitBudd is a strong pick if you also want your own listing at a mid price.

Do not choose KLIQ if you only need to look branded and have a handful of clients. Everfit Pro or Trainerize Pro branding is cheaper.

Do choose KLIQ if your business is built on Instagram and you sell programs, memberships, courses or community, and you want your own app without paying $500 a month or more for the listing.

If you want to see what your app would look like, start a 14 day free trial and we will migrate your content for free.

FAQ

What is a white label fitness app?

A white label fitness app is an app your clients download under your brand, built on a vendor's software. The vendor handles hosting, updates and app store compliance, and you control the branding, content and pricing.

How much does a white label fitness app cost?

As of October 2026, your own store-listed fitness app starts at $149 a month on FitBudd Super Pro and KLIQ, $275 a month on Trainerize Studio Plus, $499 a month on Kajabi Pro and $699 a month on Passion.io Expand, billed monthly. Apple's $99 a year developer fee is usually extra.

Is a branded app the same as having my own app?

No. Some plans only put your logo and colours inside the vendor's app, so clients still download and search for the vendor's name. Your own app means your name and icon on the App Store listing and the client's home screen.

Do personal trainers need a white label app?

Not at the start. A branded app helps once you have recurring clients who use your content several times a week. Before that, a validated offer and a simple storefront matter more.